2025 Sessions

Is there low-hanging fruit in terms of ancillary services and programs that your team could implement without years of preparation? This fast-paced Innovation Lab will feature participants brainstorming around practical ways to increase customer loyalty, draw in new customers you are not presently serving and increase your program and service revenue. From additional services that provide value and increase brand loyalty from your residents to innovative ways to maximize the common area space in your buildings to new programs to engage customers before they ever move into your community, you will leave with ideas to take back to your team or share with your operating partner that benefit both your residents and your bottom line.