Sessions

What is AI saying about your communities—and would you like the answer? Today’s prospects are already using tools like ChatGPT and Gemini to compare senior living options and even get advice about whether a move into a community is the right choice, often before ever making contact with you as the operator. In this interactive session, you’ll gain insights into this customer AI journey.
Through live demos and hands-on searches using your own devices, you’ll uncover how AI platforms are shaping your brand in real time—powered by reviews, public data, and available content. Speakers will share practical approaches to identifying and correcting inaccurate information, strengthening what AI pulls into its answers, and turning AI-driven interest into meaningful leads. You’ll leave with clear, actionable steps to improve your results—without overinvesting or getting lost in the hype.