OPT-IN to ensure you receive event communications, including invites, tips for navigations, recaps and more! CLICK HERE.



The Essential Virtual Experience


Thursday, October 08, 2020

Overcoming PR and Sales & Marketing Challenges in the Covid-Era

Focus Area: Managing Margins

Session Type: Concurrent Sessions

Time:Thursday, October 08, 2020 | 1:00 pm - 2:00 pm


Traci Bild


Bild & Co


Joe Kiernan

Chief Strategy Officer & SVP

Ocean Healthcare


Bre Grubbs

Senior Vice President

Leisure Care

Program Track: Skilled Nursing

Topic Objectives

  • How are industry participants effectively addressing evolving perceptions of senior care communities among consumers?
  • NIC data/research to show how property types are performing; how to address some of the headlines; discuss safety of seniors housing vs. the home setting.