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The Essential Virtual Experience

Sessions

Thursday, October 08, 2020

Overcoming PR and Sales & Marketing Challenges in the Covid-Era

Focus Area: Managing Margins

Session Type: Concurrent Sessions



Time:Thursday, October 08, 2020 | 1:00 pm - 2:00 pm

Speaker

Traci Bild

CEO

Bild & Co

Speaker

Joe Kiernan

Chief Strategy Officer & SVP

Ocean Healthcare

Moderator

Bre Grubbs

Senior Vice President

Leisure Care

Program Track: Skilled Nursing

Topic Objectives

  • How are industry participants effectively addressing evolving perceptions of senior care communities among consumers?
  • NIC data/research to show how property types are performing; how to address some of the headlines; discuss safety of seniors housing vs. the home setting.