During these unprecedented times, our deepest concerns go out to those directly impacted by the COVID-19 pandemic and those on the frontline keeping residents of seniors housing and skilled nursing communities safe.

We’ve launched numerous initiatives to speed the delivery of quality data and information to facilitate problem-solving and decision making across the industry.


Starting October 6, 2020

The Essential Virtual Experience


Thursday, October 08, 2020

Overcoming PR and Sales & Marketing Challenges in the Covid-Era

Focus Area: Managing Margins

Session Type: Concurrent Sessions

Time:Thursday, October 08, 2020 | 1:00 pm - 2:00 pm


Traci Bild


Bild & Co


Joe Kiernan

Chief Stategy Officer & SVP

Ocean Healthcare


Bre Grubbs

Senior Vice President

Leisure Care

Program Track: Skilled Nursing

Topic Objectives

  • How are industry participants effectively addressing evolving perceptions of senior care communities among consumers?
  • NIC data/research to show how property types are performing; how to address some of the headlines; discuss safety of seniors housing vs. the home setting.