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The Essential Virtual Experience


Thursday, October 08, 2020

Sales VS. Risk: Balancing Operations and Finance in Seniors Housing

Focus Area: Managing Margins

Session Type: Concurrent Sessions

Time:Thursday, October 08, 2020 | 2:00 pm - 3:00 pm


Traci Bild


Bild & Co


Summer Blizzard

Vice President of Sales and Business Optimization

Independent Healthcare Properties, Inc.


Bre Grubbs

Senior Vice President

Leisure Care

Program Track: Seniors Housing

Topic Objectives

  • How are industry participants effectively addressing evolving perceptions of senior care communities among consumers?
  • NIC data/research to show how property types are performing
  • How to address some of the headlines
  • Discuss safety of seniors housing vs. the home setting