During these unprecedented times, our deepest concerns go out to those directly impacted by the COVID-19 pandemic and those on the frontline keeping residents of seniors housing and skilled nursing communities safe.

We’ve launched numerous initiatives to speed the delivery of quality data and information to facilitate problem-solving and decision making across the industry.


Starting October 6, 2020

The Essential Virtual Experience


Thursday, October 08, 2020

Sales VS. Risk: Balancing Operations and Finance in Seniors Housing

Focus Area: Managing Margins

Session Type: Concurrent Sessions

Time:Thursday, October 08, 2020 | 2:00 pm - 3:00 pm


Traci Bild


Bild & Co


Summer Blizzard

Vice President of Sales and Business Optimization

Independent Healthcare Properties, Inc.


Bre Grubbs

Senior Vice President

Leisure Care

Program Track: Seniors Housing

Topic Objectives

  • How are industry participants effectively addressing evolving perceptions of senior care communities among consumers?
  • NIC data/research to show how property types are performing
  • How to address some of the headlines
  • Discuss safety of seniors housing vs. the home setting