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The Essential Virtual Experience


Tuesday, October 13, 2020

NIC MAP ® User Group - Market Feasibility

Focus Area: Realizing Returns

Session Type: Peer-to-Peer

Time:Tuesday, October 13, 2020 | 1:00 pm - 2:30 pm


Jamie Timoteo, MBA

Senior Vice President

Plante Moran Living Forward

Join in a 90-minute interactive live video discussion with NIC MAP® Data Service Users. During this Peer-to-Peer session share best practices and ask questions on how data is used to perform a market feasibility analysis.

  • Best Practices for assessing a market’s potential for new or existing property.
  • Discussion of critical factors to consider including defining a Primary Market Area (PMA), choosing the appropriate competitive set, determining existing and future demand, assessing accessibility and visibility of a property, examining PMA income and housing characteristics, and many other considerations.