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The Essential Virtual Experience


Thursday, October 15, 2020

NIC MAP ® User Group - Targeting Markets and Market Selection

Focus Area: Managing Margins

Session Type: Peer-to-Peer

Time:Thursday, October 15, 2020 | 3:00 pm - 4:30 pm


Swagat Banerjee

Vice President - Business Insights

Welltower™ Inc.


Rachel Watson

Assistant Vice President- Research

Welltower™ Inc.

Join in a 90-minute interactive live video discussion with NIC MAP® Data Service Users. During this Peer-to-Peer session share best practices and ask questions on how data is used to target and select a market.

  • Hear about portfolio consideration and geographic factors.
  • Explore demographic demand drivers, economic base, long term market conditions and market segmentation.