October 21 - October 23, 2026
Chicago, IL
NIC Signature Session: The Lodging Sector Evolution & Playbook: Possible or Practical for Senior Housing?
Date and Time:Thursday, October 22, 2026 | 9:00 am - 10:00 am
Location:Main Stage
The lodging sector has been through a number of iterations to evolve to where it is today. There are often comparisons between the lodging sector and senior housing and, in fact, there are many crossover investors and operators between the two. Stacked with a lineup of powerhouse leaders from both the lodging and senior housing sectors, panelists will dive into discussions about various aspects of the lodging sector, such as the evolution to an asset-light business model and the proliferation of successful brands known to both the consumer and investor communities.
Additional discussions will revolve around topics such as revenue optimization, price transparency, and the evolution of asset-light models among others. The real benefit of the conversation will come from how this translates, or not, into senior housing. What is realistically practical and what would be the conditions that would need to be present for the sector to explore alternative approaches that have been successful in this adjacent sector?