Sessions

Senior housing has a healthcare problem. For too long, providers have been reluctant to embrace healthcare delivery, missing crucial opportunities to grow the business and build partnerships with the healthcare industry. Older adults say they want to age at home, but as they face declines in health, mobility, and cognition, more of them—especially the middle market—will embrace senior housing. Join Caroline Pearson, the Executive Director of The Peterson Center on Healthcare as she shares how by thoughtfully integrating residents’ medical care into senior housing properties, the industry can attract new residents and deliver better health outcomes.