Registration opens this summer. Sign up to be notified HERE.

Starting October 23, 2023

Chicago, IL


Thursday, September 15, 2022

Boomer vs. Silent Generation: Understanding Consumer Behaviors to Innovate Your Product

Session Type: Main Stage

Date and Time:Thursday, September 15, 2022 | 4:30 pm - 5:30 pm


Traci Bild

Chief Visionary Officer

Bild & Co


Joe Daniels

VP Business Development

Direct Supply


Arick Morton

Chief Executive Officer

NIC MAP Vision


William Swearingen

Senior Vice President of Marketing and Sales

Spectrum Retirement Communities, LLC


Mercedes Kerr


Belmont Village

Consumer differences exist between the silent and boomer generation. Understanding those behaviors can impact care needs and identify new trends in senior living communities. Using NIC MAP Vision data, learn about the demographic patterns on the new consumer base and how to attract and appeal to them.

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