Starting October 23, 2023

Chicago, IL

Sessions

Thursday, September 15, 2022

Boomer vs. Silent Generation: Understanding Consumer Behaviors to Innovate Your Product

Session Type: Main Stage



Date and Time:Thursday, September 15, 2022 | 4:30 pm - 5:30 pm

Speaker

Traci Bild

Chief Visionary Officer

Bild & Co

Speaker

Joe Daniels

VP Business Development

Direct Supply

Speaker

Arick Morton

Chief Executive Officer

NIC MAP Vision

Speaker

William Swearingen

Senior Vice President of Marketing and Sales

Spectrum Retirement Communities, LLC

Speaker

Mercedes Kerr

President

Belmont Village

Consumer differences exist between the silent and boomer generation. Understanding those behaviors can impact care needs and identify new trends in senior living communities. Using NIC MAP Vision data, learn about the demographic patterns on the new consumer base and how to attract and appeal to them.

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