Boomer vs. Silent Generation: Understanding Consumer Behaviors to Innovate Your Product
Session Type: Main Stage
Date and Time:Thursday, September 15, 2022 | 4:30 pm - 5:30 pm
Senior Vice President of Marketing and Sales
Spectrum Retirement Communities, LLC
Consumer differences exist between the silent and boomer generation. Understanding those behaviors can impact care needs and identify new trends in senior living communities. Using NIC MAP Vision data, learn about the demographic patterns on the new consumer base and how to attract and appeal to them.