During these unprecedented times, our deepest concerns go out to those directly impacted by the COVID-19 pandemic and those on the frontline keeping residents of seniors housing and skilled nursing communities safe.

We’ve launched numerous initiatives to speed the delivery of quality data and information to facilitate problem-solving and decision making across the industry.


Starting October 6, 2020

The Essential Virtual Experience


Wednesday, October 07, 2020

People: A Critical Component of a Successful Community

Focus Area: Managing Margins

Session Type: Concurrent Sessions

Time:Wednesday, October 07, 2020 | 3:30 pm - 4:30 pm


Cindy Baier

CEO & President

Brookdale Senior Living


Lilly Donohue

Chief Executive Officer

Holiday Retirement


Joel Nelson

President & CEO

Life Care Services

Program Track: Senior Care

Topic Objectives

  • How labor market has changed as a result of COVID-19
  • What seniors housing and skilled nursing operators are doing to attract and retain new talent
  • Technology’s role in managing staffing challenges
  • How investors think about labor