During these unprecedented times, our deepest concerns go out to those directly impacted by the COVID-19 pandemic and those on the frontline keeping residents of seniors housing and skilled nursing communities safe.

We’ve launched numerous initiatives to speed the delivery of quality data and information to facilitate problem-solving and decision making across the industry.


Starting October 6, 2020

The Essential Virtual Experience


Tuesday, October 06, 2020

Placemaking in Senior Living: How Community Culture Leads to Positive Outcomes for Staff, Residents and Investors

Focus Areas: Managing Margins Managing Margins and Realizing Returns Realizing Returns

Session Type: Concurrent Sessions

Time:Tuesday, October 06, 2020 | 3:30 pm - 4:30 pm


Kris Engskov


Aegis Living


Erin Ottenbreit

Vice President of Operations

Cedarbrook Senior Living


Susan Barlow

Co-Founder & Managing Partner

Blue Moon Capital Partners

Program Track: Seniors Housing

Topic Objectives

  • What is placemaking and what are the benefits to residents and investors?
  • How can placemaking be applied to senior living communities?
  • Discuss how the right company/community culture can lead to staff retention and growth, higher satisfaction for residents and their families and desired outcomes for revenue and expense models.