Rediscovering Our Identity: Repositioning and Making the Most of Senior Housing Properties
Session Type: Main Stage
Date and Time:Thursday, September 15, 2022 | 10:00 am - 11:00 am
Market maturation coupled with the pandemic has accelerated the need to reposition senior housing assets. It has left many operators dealing with occupancy issues post-COVID questioning where new demand will be coming from and searching for their new “fit”. This session will discuss considerations when making the decision to reposition such as rebranding and how to assess the current market landscape to ensure existing properties meet current consumer demand.