Starting September 14, 2022

Washington, DC

Sessions

Thursday, September 15, 2022

Rediscovering Our Identity: Repositioning and Making the Most of Senior Housing Properties

Session Type: Main Stage



Date and Time:Thursday, September 15, 2022 | 10:00 am - 11:00 am

Speaker

Tana Gall

President

Merrill Gardens

Speaker

Chris Guay

Board Member

Vitality Senior Living

Speaker

Beth Mace

Chief Economist

NIC

Market maturation coupled with the pandemic has accelerated the need to reposition senior housing assets. It has left many operators dealing with occupancy issues post-COVID questioning where new demand will be coming from and searching for their new “fit”. This session will discuss considerations when making the decision to reposition such as rebranding and how to assess the current market landscape to ensure existing properties meet current consumer demand.

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