Registration opens this summer. Sign up to be notified HERE.

Starting October 23, 2023

Chicago, IL


Thursday, September 15, 2022

Rediscovering Our Identity: Repositioning and Making the Most of Senior Housing Properties

Session Type: Main Stage

Date and Time:Thursday, September 15, 2022 | 10:00 am - 11:00 am


Tana Gall


Merrill Gardens


Chris Guay

Board Member

Vitality Senior Living


Dennis Murphy

VP Investments

Benchmark Senior Living


Beth Mace

Chief Economist


Market maturation coupled with the pandemic has accelerated the need to reposition senior housing assets. It has left many operators dealing with occupancy issues post-COVID questioning where new demand will be coming from and searching for their new “fit”. This session will discuss considerations when making the decision to reposition such as rebranding and how to assess the current market landscape to ensure existing properties meet current consumer demand.

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