During these unprecedented times, our deepest concerns go out to those directly impacted by the COVID-19 pandemic and those on the frontline keeping residents of seniors housing and skilled nursing communities safe.

We’ve launched numerous initiatives to speed the delivery of quality data and information to facilitate problem-solving and decision making across the industry.


Starting October 6, 2020

The Essential Virtual Experience


Thursday, October 08, 2020

Seniors Housing's New Reality: Impacts and Ideas for the Forgotten Middle

Focus Areas: Managing Margins Managing Margins and Realizing Returns Realizing Returns

Session Type: Concurrent Sessions

Time:Thursday, October 08, 2020 | 1:00 pm - 2:00 pm


John Cochrane




James Lydiard

Staff Vice President

CareMore Health


William Pettit


RD Merrill Company

Program Track: Seniors Housing

Topic Objectives

  • How has the economic crisis and the COVID-19 pandemic affected demand for middle income seniors housing?
  • What new or existing strategies exist for serving this growing cohort of seniors?
  • How can we keep investors’ focus on this critically important market?