We are not allowing on-site registration in Houston this year. Conference registration and vaccination card submissions must be completed online by Thursday, October 28.

Starting November 1, 2021

Houston, TX


Wednesday, November 03, 2021

Solving for the ‘Forgotten Middle’ Market

Focus Area: Managing Margins

Session Type: Main Stage

Date and Time:Wednesday, November 03, 2021 | 11:00 am - 12:00 pm


Ryan Brooks

Senior Principal



Tana Gall


Merrill Gardens and Truewood by Merrill


Joseph P. Kiernan

Chief Strategy Officer/SVP, Network Development

Ocean Healthcare


Pilar Carvajal

CEO & Founder

Innovation Senior Living

Neither able to afford current private-pay senior living options, nor qualify for Medicaid, millions of Americans, many of whom would be able to afford care and housing at a lower price-point, will be left without options unless new models arise. Following a presentation of the latest data on the ‘forgotten middle,’ innovators in the space will discuss how they are developing solutions, including delivering care at reduced cost, renovating or repurposing existing buildings, achieving economies of scale, and more. Hear details on the latest ideas and innovations for a product expected to experience high demand in coming years.

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