Solving for the ‘Forgotten Middle’ Market
Session Type: Main Stage
Date and Time:Wednesday, November 03, 2021 | 11:00 am - 12:00 pm
Neither able to afford current private-pay senior living options, nor qualify for Medicaid, millions of Americans, many of whom would be able to afford care and housing at a lower price-point, will be left without options unless new models arise. Following a presentation of the latest data on the ‘forgotten middle,’ innovators in the space will discuss how they are developing solutions, including delivering care at reduced cost, renovating or repurposing existing buildings, achieving economies of scale, and more. Hear details on the latest ideas and innovations for a product expected to experience high demand in coming years.