OPT-IN to ensure you receive event communications, including invites, tips for navigations, recaps and more! CLICK HERE.



The Essential Virtual Experience


Tuesday, October 13, 2020

Staffing Challenges

Focus Area: Managing Margins

Session Type: Peer-to-Peer

Time:Tuesday, October 13, 2020 | 2:15 pm - 3:15 pm


Allison Pendroy

SVP/ Managing Director of Life Plan Communities

Life Care Services

Critical factors to consider including defining a Primary Market Area (PMA), choosing the appropriate competitive set, determining existing and future demand, assessing accessibility and visibility of a property, examining PMA income and housing characteristics, and many other considerations.