James Balda is President & CEO of Argentum where he is responsible for the overall leadership of the association and with transforming its vision and mission to meet the changing needs of the senior living industry. He joined Argentum in January 2015 when the organization was known as the Assisted Living Federation of America. He spent 2015 touring the country meeting with senior living executives, policymakers, academics, and other advocates for older adults to better understand the industry’s key imperatives and to help define Argentum’s role in shaping a healthy, robust future for senior living. Prior to his work with Argentum, Balda served in several roles at the National Restaurant Association where he was responsible for business development, product strategy, and membership. He also was charged with transforming the association’s brand, marketing and communications activities, and state partner relationships.