Speakers

Patrick Schuerer is a strategic communications and brand leader, accomplished writer and storyteller focused on the intersection of brand, experience, design and growth. As Vice President – Communications and Brand Strategy for Franciscan Ministries and Franciscan Advisory Services, he leads digital strategy, communications, content and brand strategy, translating business strategy into differentiated experiences that connect with today’s consumers, strengthen reputation and drive growth. His work spans brand positioning, digital strategy, customer experience, experience thinking and design, and emerging technologies, including AI. Patrick brings a forward-looking perspective to the senior living industry, helping organizations move beyond traditional marketing to create relevant, human-centered brands and experiences that reflect how consumers live, choose and engage while positioning for what comes next.