Traci Bild is CVO of Bild & Company (Est. 1999), a national healthcare consulting firm with unparalleled seniors housing expertise. Providing sales and marketing advisory services powered by real time market intelligence on new development projects, property conversions, and underperforming assets, her firm has helped hundreds of developers, investors, and operators close revenue gaps, gain a competitive edge and strengthen their financial operation in the U.S., U.K., and Canada. Traci published the bestselling book The Short Cut to Sales & Marketing Success and industry favorite Zero Lost Revenue Days. She has been featured in the BBC, USA Today, the WSJ and more for her business expertise in helping companies to scale smart and profitably.