Speakers

Stephanie Harris, CEO and Principal, established Turnaround Solutions in 2005 while a student at St. Louis University School of Law and Arrow Senior Living in 2009.

Since then, Stephanie has quadrupled Arrow Senior Living’s footprint in the growing senior housing industry. In 2023 the company was nationally ranked as the 46th largest senior housing operator in the United States by Senior Housing Executive magazine. Arrow Senior Living currently manages more than $1.75 billion in real estate assets. The company also has more than 1,900 employees and operates 37 senior living communities across Missouri, Ohio, Kansas, Illinois, Iowa, and Arkansas. Additional communities are currently under development.

As a senior living industry trainer and CEO, Stephanie is a strong advocate for proactive sales techniques that include taking as much time as necessary to help prospective residents understand the value of moving to a senior living community. This approach also helps senior living communities be more effective in increasing length of stays by converting leads at an earlier point in the prospect’s health decline. She believes this proactive approach is much more effective than the current industry approach of generating leads from need-driven sources and trying to capture as much market share as possible, which leads to impatience with sales and prospect apprehension.