Speakers

Kristen Paris, PhD, Vice President of Market Research at ProMatura Group, specializes in helping senior living organizations understand the people they serve and the consumers they hope to attract. She leads research on resident experience, consumer decision-making, technology adoption, market trends, and emerging issues shaping the future of senior housing. Over the past 14 years, Kristen has partnered with leading operators, investors, and industry organizations to conduct nationwide studies that translate complex data into practical insights. Her research has helped guide strategic decisions across the senior living sector. Kristen holds a master’s degree and a PhD in Experimental Social Psychology from The University of Mississippi.