Starting September 23, 2024

Washington, D.C.


Lisa McCracken

Head of Research & Analytics | NIC

Lisa McCracken

Lisa McCracken oversees NIC’s research and analytics team, who develops actionable, data-driven insights on industry challenges and opportunities. She drives a robust research agenda with nationally recognized partners to help the next generation of senior housing and care leaders address evolving and dramatically different consumer preferences and needs. She also showcases practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace. Lisa has been in various research roles in the senior housing and care sector since the year 2000, developing expertise on a range on topics from consumer engagement to banking and capital markets to agetech solutions.

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