Sessions

‘Next Generation Consumer’ will discuss the characteristics and attributes of the industry’s future consumers, and how community design, programming and operations should adapt to attract them, thus driving higher penetration rates across all segments of senior housing. Join experts to learn about emerging trends, best practices and new technologies that have the ability to shift the consumers’ perceptions of senior living from needs-based communities to communities sought after by consumers by prioritizing consumer preferences, promoting socialization and wellness, and ultimately enabling purpose and enriching the lives of residents. This panel will discuss the future consumers across various segments from active adult rental properties to full service senior living and CCRCs including “The Forgotten Middle.”