Starting September 8, 2025

Austin, TX

Sessions

Tuesday, September 09, 2025

New Products for a New Older Consumer: Lifestyle Communities To Attract the Baby Boomers, Gen X and Beyond

Session Type: Main Stage



Date and Time:Tuesday, September 09, 2025 | 1:30 pm - 2:30 pm

Speaker

Ryan Marshall

President & CEO

PulteGroup Inc.

Speaker

Willy Walker

Chairman & CEO

Walker & Dunlop

Don’t miss this engaging main stage interview by Willy Walker, CEO of Walker & Dunlop, of Ryan Marshall, CEO of PulteGroup—one of the nation’s largest homebuilders and parent company of Del Webb, the trailblazing brand in active adult communities. Known for his sharp, insightful interviews on the Walker Webcast, Willy brings his signature style to the NIC stage as he and Ryan explore how Pulte’s data-driven research is reshaping the Del Webb offering for a new generation of older adults. They’ll also dive into how Pulte views the Build-to-Rent model, innovations in design and delivery, and strategies for meeting the housing needs of the growing middle-income senior market. No one prepares for an interview like Willy Walker and no one is more research-driven, strategic and focused on execution than Ryan Marshall. This combination on-stage promises a can’t miss session!

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