Starting September 8, 2025
Austin, TX
Starting September 8, 2025
Austin, TX
Have We Got It (Them!) All Wrong? Marketing Messages for the New Consumer
Date and Time:Tuesday, September 09, 2025 | 3:00 pm - 4:00 pm
Our customer is changing but is our marketing message? The boomers are the first generation to have put their parents in assisted living, but they want to do whatever they can to avoid that fate. What does that mean for how our messaging needs to change to reflect this new consumer? This session will explore new, research-based strategies and themes that resonate with the next wave of older adults. Learn how to craft messages that connect, inspire and convert – and leave with practical examples and fresh insights to rethink your marketing approach.
