Joe Daniels is the Vice President, Business Development for Direct Supply. Based out of Milwaukee, WI, Joe sits as a member of the Aptura Senior Leadership team, helping to drive the strategy and go-to-market initiatives for the Aptura business. Joe’s connections and relationships in the industry run deep. Having been in the seniors housing profession for over 15 years, he works closely with the most influential operators, owners and lenders in the senior care space. Joe is the former Chair of the NIC Future Leaders Council, leads the board of the Developers Collective and is a member of the ULI Senior Housing Council.